Includes 2nd Gen. Case

For Law Enforcement*
$31.99 - View Styles
Contact us directly for Multiple/Bulk Purchases

*Law Enforcement Products will
only be shipped to a verifiable law enforcement address.

For Security
$31.99 - Buy Now - Info

***Purchase requires certification of Security Personnel status.

For Retired Law Enforcement Officers
$31.99 - Buy Now - Info
Contact us directly for Multiple/Bulk Purchases




Welcome to DSM Safety Products
Saving Lives - One Critical Incident at a Time

Custom orders are available, please call us to inquire about pricing.

DSM SAFETY PRODUCTS (tagged the QD-360-ID by retailer Brownells/Policestore) just won the CYGNUS LAW ENFORCEMENT INNOVATION AWARD FOR 2011. 
Click here to view our product awards!


What causes friendly fire tragedies? DSM Safety products finds that friendly fire most often occurs through normal Misidentification, Stress (including involved and responding officers, as well as tunnel vision, auditory exclusion, elevated heartbeat rates 170+ BPM) and Communications problems.

All of these reasons daily affect Law Enforcement and Security Expert's decision making processes while in the field. Our low-cost yet high quality product is an easy way to ensure less Blue on Blue shootings each year.


This safety banner device is the first of its kind and has received very favorable reviews from both law enforcement and legal officials as an uncomplicated way to reduce serious tragic and liability issues. Our safety product was designed to provide non-uniformed police officers involved in critical incident a safe and nationally recognized way to identify themselves to uniformed officers that are responding to the critical incident utilizing a safety banner system which is visible 360 degrees in order to eliminate “blue on blue” shootings.

An easy, cost effective solution that can help eliminate friendly fire, and proper identification by Law Enforcement and Security Professionals.

Main Causes of Friendly Fire (Blue on Blue Shootings)
  • Multi-agency region or response
  • No uniform
  • Armed
  • Environmental (visibility, darkness, etc..)
  • Undercover (dressing down)
  • Style of Approach (time v. reaction gap)
  • Elevated heart rates
  • Tunnel vision
  • Overload of sensory inputs causing cognitive processing problems


  • The banner or loop of blaze orange material with reflective letters when deployed will encircle the user’s torso and identify of the user as law enforcement personnel and adding a margin of safety.
  • A soft nylon carrier case the approx. size of a cellular telephone holder/case
  • Placed on off side of the belt, so that one hand deployment is possible – not interfering with strong/gun hand
  • Providing uniformed officers arriving on scene of the critical situation with a visual identification of non-uniformed officers; so that responding officers don’t engage friendly participants with deadly force.


The DSM (Don't Shoot Me) banner (patent pending) was designed by a SWAT Sergeant with more than 20 years of law enforcement experience. Sgt. Mike Lessman has spent his law enforcement career in SWAT, Patrol and Gang Enforcement; he is also an instructor in defensive tactics and officer survival.

Prior to his law enforcement career Mike spend several years in the personal/executive protection field and served in the USMC.

*** DSM Safety Products LLC policy: The DSM Safety Banner will only be shipped to qualifying Law Enforcement, and Security Personnel agencies.


Lessen Liability with DSM Safety Banners
NYPD Sergeant Shot by Fellow Officer, Settles Suit with City for $3.25 Million
More than a decade after being shot by one of his men in a Brooklyn undercover operation, a former NYPD sergeant settled with the city Monday for $3.25 million. Dexter Brown, 46, who takes steroids every day just to get out of bed and walks with the aid of a cane, wanted $31 million but agreed to the deal on the eve of the trial. "It's not necessarily the money but the fact that the truth came out," Brown said from the steps of Brooklyn Supreme Court after the settlement. "It's been 11 years since I could tell my side of the story." - Read Full Story at NYDailyNews.com